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Client Case Studies

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Case One: BalletBeFit

The Brief

After meeting Rachel from BalletBeFit at Move It! in March 2014, I was appointed on a project basis to create a consumer campaign to raise awareness of the brand and drive sales of the BalletBeFit DVD.

Up until that point Rachel had always concentrated on communicating to the trade press in order to grow the network of instructors to host classes throughout the UK. However, the focus needed to shift to a consumer-facing campaign to help drive the brand forward.

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Case Two: Fitquest

The Brief

I was first introduced to FitQuest in September 2013 at Leisure Industry Week, the biggest fitness and leisure exhibition in the UK. It was the first show for the newly launched measurement tool and they needed to maximise opportunities within the B2B press, to raise brand awareness and increase exposure.

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Case Three: Fitness Hub

The Brief

I initially met the owners in September 2013 during a workout at the gym, but it wasn’t until May 2014 that I was asked to put a communications proposal together.. As the best person for the job I was tasked with creating an aggressive campaign that would launch the gym and put it firmly on the map.

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Client Testimonials

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