Despite happening at the same time every year, the summer holidays always seem to be a pain in the ass for business. Staff are on holiday, clients are on holiday, customers are on holiday and journalists are on holiday. But that’s NOT a reason to slack off and be drawn into the summer lull.
IN FACT, August is a great month to get planning and getting your ducks in a row. It’s a naturally quieter time of the year so the people you need to speak to will actually have the time to sit and listen, or read to the end of an email pitch or proposal. When people are less stressed and more laid back they’re better at making decisions. So take advantage of this extra time!
If there’s a brand or supplier you’ve been meaning to reach out to for ages then make it your mission to do so this month. Arrange to drop by their offices, take them out for coffee or lunch or set up a Skype or Zoom call. Utilise this time effectively and catch them before the September rush sets in.
September to November is THE biggest time to sell and seal the deal. People have had time off over the summer and are now driven to achieve what they need to achieve before the stresses of Christmas come creeping in.
So set some goals in August to keep you driven throughout a month that’s typically slow and quiet, as slow and quiet can often be a bit uninspiring and de-motivational. Lead from the front and show your colleagues or employees how far ahead you can get by staying focussed during the summer lull.
Put plans into action and reap the rewards when business is booming again in September when the craziness starts all over again!